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Lesson 3: Social media presence of disadvantaged communities: arts-based interventions to make their true voice clearly heard

Contributors: Andrea Kárpáti, Lajos Kovács, Márton Gergely Rétvári Corvinus University of Budapest, Hungary


In an information overflow, narratives conveyed in images seem to have better chances to reach their audience. Visual storytelling allows us to reach people on a deeper level, and in a way that they are more likely to engage with. This lesson aims to inspire you to tell your stories through photos, videos, graphic images or mixed media. We provide you with basic information about content creation and orientate you in necessary technical skills on how to create, design and distribute your stories in a way that resonates with the audience, whether they be students, professionals or laymen.

Learning outcomes:

The successful completion of this course will enable participants to:

  1. Understand the essence of the genre of visual storytelling; 
  2. Recognise, analyse, and adapt good practices from other creators; 
  3. Translate your message into a story: ignite interest and sustain it through an effective visual story; 
  4. Create a visually compelling representation of your story: select the most suitable digital tools and applications and learn their basic functionalities;
  5. Learn to choose the most suitable channels to disseminate your story to reach your desired audience.


This lesson is based on self-study, guided by videos, supplementary reading materials, and tasks involving storytelling. The lesson is built around the videos, which cover 9 separate units.

Unit 1: An introduction to visual storytelling

Unit 2: What is storytelling?

Unit 3: Storytelling in marginalized communities

Unit 4: What makes a good story?

Unit 5: Storytelling techniques

Unit 6: Storyboarding

Unit 7: Creating your stories

Unit 8: Visual storytelling in movies

Unit 9: Shooting & Editing